PROFESSIONAL HYPE GIRL

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PROFESSIONAL HYPE GIRL 〰️

Copywriters are often told to pick a niche, usually tied to a specific industry. However, my niche is defined by my type of client. I connect best with small-business owners who are ready to elevate their brand by investing in their copy. You'll find it's so much more than just your tone of voice – it's about creating a powerful, engaging presence that resonates with your audience. As someone who also works in a small business, responsible for generating my own work and keeping people coming back, I understand your unique challenges but also the opportunities working for yourself can create. I'm not just a copywriter; I'm your hype girl, here to cheer you on and help you succeed.

My background in acting gives me a unique outlook on capturing attention and engaging an audience. As a chronic attention seeker, I have a great understanding of what it takes to grab and hold the interest of your target audience. Acting has taught me to put myself in other people's shoes and understand different perspectives, which helps me craft authentic and relatable content for your brand.

I know the rules of copywriting, and I know when to break them. I'm not conventional – I help you find your style and how you want to present to the world. Writing for a brand involves embodying the company's character, crafting language that aligns with their objectives, and considering the desired consumer response. It's about playing a character through writing. Instead of using voice, physicality, and facial expressions, I’m using punctuation, vocabulary, and style to convey messages effectively.

I specialise in transcribing the ideas in your head and bringing them to life on the page. I can translate your thoughts into compelling copy by understanding your vision and goals. This involves creating clear, engaging content, collaborating closely to ensure your voice is authentically represented, and merging your expert insights with my specialised skills.

Let’s talk wordy.

  • Let's find your brand’s personality with a consistent tone of voice that resonates with your audience. I’ll help you find the perfect blend of words that represent your brand’s character, making sure you always sound like, well, you!

  • Achieve consistency across all your communications with my Style Guide Development service. I'll create a comprehensive guide that outlines your brand’s tone, style, and language preferences. This ensures every piece of content, from emails to social media posts, aligns with your brand’s identity.

  • "Just Do It."

    "I’m Lovin’ It."

    "Because You’re Worth It."

    These iconic taglines are so powerful that you don’t need to hear the brand name to know who they belong to. Let's craft a tagline or slogan for your brand that's just as unforgettable and instantly recognisable, capturing what you stand for.

  • Your website is your most powerful marketing tool, tirelessly representing you and your brand 24/7. I’ll refresh your content to make it clear, engaging and aligned with your brand.

  • Do you write content but find yourself crying over the grammar and punctuation because you have to keep Googling where the goddamn apostrophe goes? Send me what you've got, and I'll handle it.

  • Hate writing emails? I'm here to help. From welcome emails to general communication, I’ll create customised templates, so all you have to do is add your name and a few minor details and hit send within minutes.

  • Boost your marketing campaigns with my EDM (Electronic Direct Mail) Marketing service. I can write email flows for specific journeys with your clients and create compelling newsletters that capture your audience’s attention and drive action. From subject lines to call-to-actions, I’ll ensure every element is optimised for maximum impact.

  • Keep your audience engaged and coming back for more with my Blog Writing service. I'll create informative, entertaining, and SEO-friendly blog posts that reflect your brand’s voice and expertise. Whether you need regular updates or one-off articles, I've got you covered.

  • I'll craft persuasive and detailed descriptions highlighting your products' benefits and features, enticing your customers to purchase. I write clear, compelling, and conversion-focused descriptions that will prompt your customers to add to cart.

  • Elevate your marketing materials. I’ll create captivating and informative brochures that effectively communicate your brand’s message. Perfect for events, sales pitches, or general distribution, my brochures will leave a lasting impression.

IF YOU’RE LOST FOR WORDS, I KNOW WHERE TO FIND THEM.

The kind of copywriting I can do.

If I haven’t listed a service you’re looking for, don’t click out just yet! My services are not limited to what I’ve listed.

When it comes to overall design, I’m pretty nifty on the ol’ Canva and can work with your typical Squarespace, WIX, and GoDaddy. For the big stuff, I can collaborate with your graphic designers or recommend some who I frequently work with.